UC San Diego BFS

Project Summary: Establishing Business & Financial Services Communications and Digital Marketing Foundation
The BFS Brand Development, Communications, and Digital Marketing project aims to establish a comprehensive vision and mission for Business and Financial Services (BFS) at UC San Diego. This initiative is designed to enhance brand recognition, foster consumer trust, and drive strategic growth within the dynamic campus environment. The envisioned role involves developing and maintaining communication tools and templates, managing content, coordinating events, and monitoring community engagement. Key projects include auditing current digital practices, creating a consistent brand voice, optimizing media management, and implementing strategic digital marketing campaigns. The overarching goal is to achieve sustained growth and success in the digital landscape by aligning BFS's digital efforts with overall business objectives and enhancing brand visibility and reputation